Among a wide range of reveals at the Paris Motor Show, something from Nissan clearly stands out in a lot of ways. Taking center stage at Nissan’s booth at the show is Pulsar – something the younger and more performance oriented crowd will appreciate entirely. While some may argue that a car that shares a similar design and crossover as the company’s leading crossover models cannot be performance oriented, powerplant installed and the general design direction speak volumes about the heading this model is taking right now.

The arrival of the new Pulsar gives Nissan its strongest and most complete line-up in its history. Combining class-leading cabin practicality and space, the Pulsar also reinforces Nissan’s commitment to bringing new technology to the sector. In addition to innovations such as Forward Emergency Braking and LED headlamps, the Pulsar features Nissan’s acclaimed Around View Monitor and Safety Shield – a comprehensive suite of safety technologies that includes sector-first Moving Object Detection.

Paris also sees the Pulsar range shown in its entirety, with the most powerful 1.6 DIG-T 190 model unveiled for the first time. Featuring a number of unique design features, the 190PS model gives the Pulsar line-up a sporty, dynamic edge.

Further exploring the performance theme is a dramatic new Pulsar NISMO design concept. Making its global debut at Paris, the design study showcases the sporting potential of the new Pulsar and combines striking looks with a collection of finely engineered NISMO performance and aerodynamic features. When the in-house performance optimizing department is in play every time you certainly get a nice degree of performance options from that particular model revamped by them. While the horsepower may not be matching what NISMO produces in some more spectacular levels for other models, it certainly does pose quite a punch for that particular market.

Combining muscular looks with a host of NISMO engineering and aerodynamic features, the striking design study fully explores the Pulsar’s sporting possibilities as Nissan investigates new and exciting ways to develop its NISMO road car range.

The launch of the new Pulsar marks the brand’s 12th launch in as many months – an incredible achievement. What makes this even more remarkable is the fact that Nissan is also driving forward its development of new technologies in exciting new sectors of the global automotive market. Nissan is building on its leadership in zero-emissions sector with the successful launch of the new e-NV200 electric van, and remains committed to bringing autonomous vehicles to the market by 2020.

Nissan’s ambitious new product drive and the ongoing success of its current range are taking the brand’s European production volumes to record levels. With more models reaching more consumers in more markets than ever before, Nissan is on track to become the number one Asian brand in Europe by 2016. Key to this success is Nissan’s growing base of European production hubs in Russia, Spain and the UK that support local economies and bring innovative and exciting new models to market.

Additionally, Nissan revealed a fully updated NISMO 370Z as well, marking another refresh for the model that’s became highly popular throughout the potential performance oriented ownership base as well. The new model features a number of key engineering and design updates that combine to deliver an even sharper and more engaging driving experience. The new model benefits from technical upgrades developed as part of the GT-R NISMO project, with the end result being the sportiest production 370Z ever offered.

Another new NISMO model guaranteed to set pulses racing at Paris is the new JUKE NISMO RS. Having made its debut at the Geneva Motor Show in March, the latest evolution of the acclaimed JUKE NISMO appears at Paris ahead of its showroom debut in December. Shown in full production form, the 218PS JUKE NISMO RS features a host of engineering and styling updates that deliver an even more focused drive.

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