Lincoln has launched its new Lincoln Black Label program which allows new owners to personalize and customize their new model.

“Black Label represents a new level of Lincoln luxury in terms of product execution and personal service,” said Matt VanDyke, director, global Lincoln. “This combination of elevated service, materials and execution will set Lincoln Black Label apart.”

At launch, the Lincoln Black Label will be offered on the 2015 Lincoln MKZ sedan and the 2015 Lincoln MKC crossover. Ultimately, Black Label versions of all new Lincoln vehicles will be available in the U.S.

“Our goal is to provide an ultimate sensory experience by creating luxurious environments with a variety of unique color themes that resonate with customers,” said Janet Seymour, Lincoln color and materials design manager. “We achieve this by using the most premium materials with meticulous attention to detail.”

Licnoln says that the program will launch in December with a total of 32 dealers participating in 6 states. Eventually, Lincoln plans on expanding the network nationwide in late 2015.

“The Black Label exterior is purposely understated,” VanDyke said. “From the outside, few people might recognize that it is a Black Label vehicle. It’s all about comfort on the inside, creating a luxurious experience for the driver and passengers.”

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