Ford has kicked off production on the new 2015 F-150 at its Dearborn Truck plant today The new 2015 Ford F-150 is said to be the toughest, smartest, most capable and most efficient F-150 ever. Ford says that it already has 225,000 truck enthusiasts who have submitted their contact information for updates about the vehicle, and more than 250,000 customers have built and priced their own version online.

“The all-new F-150 continues to advance my great-grandfather’s vision of building vehicles we can be proud of and our customers can depend on,” said Bill Ford, executive chairman, Ford Motor Company.

The 2015 F-150 is the the first mass-produced truck in its class featuring a high-strength, military-grade, aluminum-alloy body and bed.

“The all-new F-150 is a showcase of innovation and class-leading capability for truck customers,” said Mark Fields, Ford president and CEO. “It underscores the product excellence and innovation we are delivering in every part of our business as we accelerate our pace of progress toward profitable growth.”

The 2015 Ford F-150 goes on sale in December – prices will be announced closer to launch date.